To create a world where the full potential of hemp & cannabis is recognized and utilized for industrial, medical and environmental benefits.

  1. Raise awareness about the potential benefits of hemp and cannabis and dispel negative stereotypes.
  2. Conduct and promote research on the industrial, medical and environmental applications of hemp and cannabis.

  3. Advocate for policy changes at the national and international level to legalize and regulate the use of hemp and cannabis.

  4. Collaborate with industry, academia and other stakeholders to promote sustainable and responsible use of hemp and cannabis.

  5. Foster a multidisciplinary alliance of experts, stakeholders and enthusiasts to advance the cause of hemp and cannabis legalization.